We've all seen the firms offering to promote and advertise your book for a "modest" or "nominal" fee. That "nominal" fee is usually in the range of $500 or more. But now they're calling me on my cell phone! Yes, earlier today I received a call from someone at BookWhirl. I never answer unfamiliar numbers, but the message assured me that the caller had some "important questions" about my book. It only took a brief internet search to find out that all they seem to do is send out spam emails to thousands of people. Tell me, have any of you ever bought something because of an unsolicited spam email that was sent to you? If you have, I have some timeshare properties on Mars for sale, along the south rim of the Valles Marineris:
Stay vigilant, fellow authors. If you do decide to buy advertising, do your homework, know exactly what you're getting for your money and, if possible, talk to other authors who've used the service before. As in anything in life, there is a troglodytic, sub-human race of creatures who subsist only on the naivety of those who are new to the game. Please spread the word about them. There is no reason any new author should fall prey to their schemes. We, as a community, need to stand together and ensure that we offer new authors a hand up before these creeps reach a hand into their pockets. Again, please help spread the word about not only this particular company but all who seek to earn their living by taking advantage of others.
Michael K. Rose